The smart entrepreneur will do everything, when needed. It is important to understand all of the tasks in order to better manage, grow and lead. The smart entrepreneur will also bring in help, in the areas that they may have less knowledge or may not be contributing to their highest value. Many times, because the business owner has done all of tasks for so long, it is hard to give up some of the controls. That can
be one of the worst decisions made if growth is desired.
Often, people in this scenario are so deep into the to do's that they don't realize that they actually need help. That is not a fun place.
Sometimes I am surprised, and even though a person is in deep, with very little sleep, they really do know that they don't need to know everything and actually are willing to bring in help. Then the question becomes, what help is needed and can I afford it?
Now, at that point some time is needed to really think about what direction and level of sales is desired. If you know that you want to be on the creative or service side of the business, then you should bring in an affordable bookkeeper for the day to day transactions. And then, work with a business consultant on the bigger picture items, on a periodic basis. Having someone to talk about strategy, legal issues, financial issues, and your moral, is very important and can help to move you forward faster and better than doing it on your own.
Another good help to use may be for social media and blogging updates. This is different than website development and SEO and requires a different skill set and knowledge base.
Affordability may seem out of reach. My advice, change your mind set about this - you need to believe that with the right help, you will have more time to focus on the building of your business. Having additional time to network, create, provide your service, will bring you closer to why you started in the first place, and help to reignite your passion for it.
Easily said, harder to do. Well, set tasks and deadlines for yourself and hold yourself accountable. Be diligent with yourself and really work your plan every day. If you don't have a plan, then take the time to create one.
Most of all, use the right tool for the right task. As I told someone recently, in a conversation about their current accounting software that would not integrate with multiple online sales channels, change the tool. (Imagine if you had to assemble a household full of Ikea furniture) Use of a power screwdriver will be a lot easier and faster than using a regular, hand held one. And if you don't know, then ask.